According to the Market Statsville Group (MSG), the Global Brand Licensing Market size was valued at USD 286,138.7 million in 2023 and is expected to grow from USD 307,322.5 million in 2024 to USD 447,293.1 million by 2033, by exhibiting a CAGR of 6.7% during the forecast period (2024-2033).
The brand licensing market deals with the permission given by a brand to third parties using their intellectual property, which might be logos, names, or characters, against a fee paid by them. It has been witnessing significant growth in line with the growing consumer demand for branded products and merchandise across major industries like entertainment, sports, and fashion. It serves to benefit both brand owners, by reaching increased reach and Absolute Dollars in royalties, and licensees, who enjoy ready brand equity and thereby considerably decrease the risk associated with any new product launch. The only major players are licensors and licensees themselves—the brand owner and the manufacturer of the product—which, being parties to a marketplace, value things as per the market trends, popularity of brands, and consumer choices. Digital media and e-commerce innovations will open much easier access and wider distribution channels for licensed products across the globe. As consumer preferences keep changing, it has evolved by offering diversified product ranges and strategic collaborations to keep on the growth track for the brand licensing market.
Definition of the Brand Licensing
Brand licensing is the legally bound agreement where a brand owner allows another party, known as a licensee, to use its intellectual property such as trademarks, logos, or characters over specified products or services. This therefore enables the licensee to draw from the already cemented platform of reputation and appeal that the brand commands in front of consumers, instead of royalty or any other kind of financial arrangement.
Request Sample Copy of this Report: https://www.marketstatsville.com/request-sample/brand-licensing-market?utm_source=free&utm_medium=harsh
Scope of the Global Brand Licensing Market
The study categorizes the Brand Licensing market-based on licensing type, product type, application, and distribution channel at the regional and global levels.
By Licensing Type Outlook (Sales, USD Million, 2019-2033)
- Character Licensing
- Corporate Brand Licensing
- Fashion Licensing
- Others
By Product Type Outlook (Sales, USD Million, 2019-2033)
- Apparel
- Toys
- Home Décor
- Software/Video Games
- Food and Beverage
- Others
By Application Outlook (Sales, USD Million, 2019-2033)
- Entertainment & Media
- Sports
- Fashion
- Consumer Electronics
- Automotive
- Others
By Distribution Channel Outlook (Sales, USD Million, 2019-2033)
- Retail Stores
- E-commerce
- Direct to Retail (DTR)
By Region Outlook (Sales, USD Million, 2019-2033)
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- Italy
- France
- UK
- Spain
- Poland
- Russia
- The Netherlands
- Norway
- Czech Republic
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Indonesia
- Malaysia
- Thailand
- Singapore
- Australia & New Zealand
- Rest of Asia Pacific
- South America
- Brazil
- Argentina
- Colombia
- Rest of South America
- The Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Northern Africa
- Rest of MEA
Direct Purchase Report: https://www.marketstatsville.com/buy-now/brand-licensing-market?opt=3338&utm_source=free&utm_medium=harsh
Apparel segment accounts for the largest market share by product type
Based on the product type, the market is divided into apparel, toys, home décor, software/video games, food and beverage, and others. The apparel segment has a large share in the brand licensing market among other product types. This is mainly because branded clothing and accessories enjoy huge demand since buyers can engage in the expression of affiliation with favorite brands, characters, or celebrities through those products. The major fashion brands, popular sports teams, and entertainment franchises use licensing to implement their product line expansion plans to reach larger audiences. Apparel licensing is a lucrative business due to the recurring nature of fashion, as people always want to buy more. Second, the high-end designers teaming up with popular brands bring quite exclusive and limited collections that drive interest and velocity in sales. Coupling broad appeal—basic appeal—with high capability and innovation associated with seasonal collections and trend-driven design ensures long-term growth and helps keep the eigen-position of the apparel segment at the forefront within the brand licensing market. This synergizes with fashion and branding, pleasing consumer desires related to style and brand association.
North America accounted for the largest market share by Region
Based on the regions, the global market of Brand Licensing has been segmented across North America, Europe, the Middle East & Africa, South America, and Asia-Pacific. One of the most significant shares in the brand licensing market belongs to North America, and several factors have contributed to such a scenario. This region contains various globally recognized brands in entertainment, sports, and consumer goods sectors that experience high demand in the licensing agreement. Major entertainment companies, especially in the United States, are headquartered in this region and possess valuable intellectual properties that are widely licensed for products ranging from toys to apparel, generating substantial revenue streams.
Moreover, North America has an established retail infrastructure and strong consumer-spending habits that would facilitate wide distribution and sales of licensed merchandise. From the legal perspective, the U.S. setting also means a powerful intellectual property regime, thus emboldening the licensor with confidence to strike licensing agreements. These factors make North America retain its leading position in the global brand licensing market, increasing its already enormous portfolio of iconic brands within the business environment that allows and supports licensing activity.
Competitive Landscape: Global Brand Licensing Market
The global brand licensing market is very competitive, but there has been a growing diversity of licensors and licensees across various industries. Major players in this strategic collaboration used popular brands and intellectual properties to enlarge their market presence and help exploit consumer demand. Tapping further, the degree of competition heightens as companies further innovate products and set up legal complexities around maintaining brand integrity while maximizing revenue opportunities.
Major players in the global Brand Licensing market are:
- Meredith Corporation
- The Walt Disney Company
- Iconix Brand Group
- PVH Corp.
- Universal Brand Development
- Authentic Brands Group
- Learfield IMG College
- Nickelodeon (ViacomCBS)
- Hasbro
- Sanrio
- Sequential Brands Group
- Electrolux
- General Motors
- WarnerMedia
- National Basketball Association
- National Football League
- Procter & Gamble
- The Pokémon Company International
- Mattel
- Ferrari
- BBC Worldwide
- Ralph Lauren
- Other Major Players
Request For Report TOC: https://www.marketstatsville.com/table-of-content/brand-licensing-market
Recent Development
- In January 2021, Iconix Brand Group, Inc. signed a new five-year licensing agreement with PPl Apparel Group to become the new exclusive licensee for underwear and sleepwear, dusting off a youthful, cheerful, upbeat, timeless, and very recognizable Joe Boxer brand in the United States.
Post a Comment